Our Privacy Policy

1. Who is White Horse Hotels?

White Horse Hotels is an accommodation management company in Hakuba, Japan. Our corporate web site URL address is www.whitehorse-hakuba.com. You may direct any questions about the White Horse Hotels, White Horse Property Group KKs’ or Anthony Anderson Consulting’s privacy policy to info@whitehorse-hakuba.com.

2. How Does White Horse Hotels Use My Personal Information?

Personal Identifying Information "Personal Information" is information through which you can be identified. In order to provide you with reservation services, White Horse Hotels collects certain Personal Information as described below. 

Visitors using the booking system accessed through a web site or using any of the other services of our partner hotels have the ability to search for rates and availability at the hotel without providing any Personal Information. However, once you have decided to book, you will be asked to provide Personal Information. This will include your name, address, email address and other contact information, as well as a credit card number, billing address, and the card's expiration date. The credit card number will be used solely to make and secure your reservation as detailed in the hotel's reservation, cancellation, deposit and late arrival guarantee policies. Most all hotels post these policies on our web site on the page where you indicate your wish to accept a reservation. If these policies are not on our web site you may obtain them by making an inquiry to the hotel. 

Your Personal Information is required by the hotel to complete a proper business record of the reservation contract between you and the hotel. Your Personal Information contained in that record is subject to the privacy policy of the hotel. You can obtain the hotel's privacy policy from its web site or by directly contacting the hotel. 

White Horse Property Group KK and Anthony Anderson Consulting will also retain your personal information and the confirmation of the reservation as its business record of the transaction. Your Personal Information contained in that record is subject to this privacy policy. 

We do not sell or exchange your Personal Information. We do not provide your Personal Information to any other persons except in the following situations: 

(1) to establish your reservation (and to arrange for the purchase of other services, such as dining or recreation arrangements you have requested);
(2) to enable businesses such as a guest's travel agent, group or tour operator, and companies that process credit card transactions, to communicate on behalf of our hotels and their guests in connection with a reservation;
(3) to comply with a court order, subpoena, search warrant or other legal process and to comply with legal, regulatory or administrative requirements of any governmental authorities;
(4) to protect and defend White Horse Property Group KK and Anthony Anderson Consulting, its subsidiaries and affiliates, and all of their officers, directors, employees, attorneys, agents, contractors, and partners, in connection with any legal action, claim or dispute;
(5) to enforce the Terms of Service of the White Horse Hotels web site;
(6) to prevent imminent physical harm;
(7) to effect a transfer of Personal Information in connection with the sale, assignment, or transfer of any hotel property or web site, and
(8) to protect the interests of the guest and the hotel and (9) for the purposes described in section 6 of this policy.

3. Recognition of Repeat Visitors

As a convenience to you and the hotel (or to the chain of hotels of which it is an affiliate) our booking system may be configured to recognize that you are a return guest. This feature displays earlier Personal Information entered by you, a travel agent or partner hotel staff allowing the system to skip those parts of the Personal Information reentry process and immediately begin to check availability and rates quickly to more promptly book a reservation. As a security measure we will require reentry of the credit card or other payment information when you are ready to book. We do this to shorten the time required for inquiries and bookings at hotels and chains where you have previously stayed and for no other purpose.

4. Security

Personal Information collected by the White Horse Hotels is stored on servers that are protected by standard security procedures. White Horse Hotels takes measures to prevent unauthorized access to confidential information. The secure servers are protected from access by unauthorized third parties but you should be aware that White Horse Hotels cannot give an absolute guarantee or assurance in this regard. You should also remain mindful that, as with all e-mail sent via the Internet, your information may be intercepted. You acknowledge that White Horse Hotels will not be responsible for any intercepted information sent via the Internet, and you release us from any claims arising out of or related to the use of intercepted information in any unauthorized manner.

5. Use of Your Information

White Horse Hotels may use the information collected by us to:
(1) process and make a record of reservations;
(2) process purchases and make a record of purchases; 
(3) enable us to contact you with updated information about your reservation; 
(4) to respond to inquiries and
(5) for White Horse Property Group KK internal business purposes. We or our affiliates (including those affiliates partly owned by third parties) may use personal travel information for individuals that we acquired through the use of any of our products or services for marketing analysis. This analysis may include comparison with other demographic and personal information from other affiliated companies and could result in your receipt of offers from travel related suppliers of products and services that should be of interest to you.

6. Access

The Personal Information that is maintained by White Horse Hotels, White Horse Property Group KK and Anthony Anderson Consulting is limited to that which is accessible to you when you revisit a hotel or affiliate of a hotel where you have stayed before and are again linked to our system. You have the ability to change any of the Personal Information displayed on our web site when our site recognizes your email address and displays the data. Notwithstanding this, if you believe that any information or business record held by White Horse Hotels about you is not correct and you cannot access it, please mail a letter to:

Operations Department
White Horse Hotels
3020-647 Echoland Hokujou
Hakuba Village, Kita Azumi County
Nagano Prefecture
Japan. 399 9301
7. Sale of the Business or Assets

Nothing in this Privacy Policy is intended to interfere with White Horse Property Group KK and Anthony Anderson Consulting’s ability to transfer all or part of its business and/or assets (including the booking system and web site) to an affiliate or independent third party that is in the business of managing reservations for lodging goods and services, or a similar or related business, at any time, for any purpose, without any limitation. White Horse Property Group KK specifically reserves the right to transfer Personal Information collected from its web site or any other partner hotel service to the buyer of that portion of its business as a business record that is a part of the business or assets sold or conveyed.

8. Cookies

Our web site may collect information about you that is not personally identifiable through the use of cookie technology. A cookie is a small file that contains information sent by our web site to your hard disk by your computer's browser. Cookies store information that our web site may use to facilitate your future visits and gather web site statistical data, such as the type of browser used by you and which of our pages you visit and your Internet provider's domain name and country. 

We also may use cookies to provide a unique identifier to your computer so that we can generate statistics regarding usage of the White Horse Hotels web site, such as the percentage of repeat visitors and other general statistics. The unique identifiers are not matched with any Personal Information. Moreover, cookies used by White Horse Hotels do not store or obtain any Personal Information about you.
9. Credit Cardholders Security

Our booking system has total PCI DSS compliance which is required of all entities that store, process, or transmit cardholder data, including financial institutions, merchants and service providers.

We work diligently to protect the security of your personal information, including credit card information, during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input. Your data is kept in a highly secure environment protected from access by unauthorized parties. It is important for you to protect against unauthorized access to your password and to your customer profile by ensuring that you logoff when you have finished visiting our site.